The Valencian hamburger chain The Fitzgerald Burger Company will be strengthened in the Community of Madrid with the opening of three new restaurants in the coming weeks, the first of them in the center of the capital.

The brand founded by the Valencian brothers Mario and Carlos Gelabert thus reinforces a national expansion plan, which plans to open 10 new restaurants, driven by the entry of Tastia Group into the shareholding of the brand, which has owned 50% since February 2020.

The Fitzgerald Burger Company lands in the capital under the concept “Welcome To The Movement”, with the purpose of promoting its business model nationwide, after last April Tastia Group announced that it was beginning to franchise the brand.

In this way, in the next three weeks, the chain will add three new establishments to the one already operating in the Gran Plaza 2 Shopping Center in Majadahonda, thus reaching four restaurants in the Community of Madrid and 16 nationwide.

In the financial district
The company, a benchmark in the fast casual hamburger segment in the Valencian Community, will kick off its plan with a first establishment of more than 185 m 2 of surface and 56 m 2 of terrace, at number 14 of the Avenida de Brasil, business and financial district of the capital.

This location will be followed by another two groups managed directly by the company in the Quadernillos Shopping Center in Alcalá de Henares, with a premises of more than 300 m 2 of living room and 72 m 2 of terrace, and in the El Palmeral de Las Rozas, with almost 400 m 2 between restaurant and terrace.

“We began the new year with one of our most ambitious and innovative projects in the great square par excellence of restoration, Madrid. We are without a doubt facing one of the greatest milestones of the company, which in recent months has witnessed growth and of the great business projection of The Fitzgerald Burger Company. We are very optimistic and we are convinced that Madrilenians will appreciate the great potential of a brand like The Fitzgerald “, said José María Carrillo, CEO of Tastia Group. This multi-brand group owns the Muerde la Pasta restaurants, as well as Benfood, Benworks and Savoiardi Cakes & Coffee.

Promotional effort
For those who live in the capital, The Fitzgerald’s arrival in Madrid has coincided with a strong advertising campaign in the city under the claim “Welcome To The Movement”, the national initiative with which it aims to position itself as a philosophy focused on brave people, optimists and nonconformists.

This philosophy is related to the spirit of a young brand that in eight years of existence has been characterized by creating unique environments with creativity and art as a flag and complementary to an offer of gourmet hamburgers with fresh meat without hormones or preservatives, from cattle. own bred with 100% vegetable food and cooked in charcoal ovens.

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