The Korea Agro-Fisheries & Food Trade Corporation invites visitors to explore 76 of Korea’s leading food brands at SIAL Paris 2024, the world’s top food innovation event, celebrating its 60th anniversary this year.
Running from 19th to 23rd October 2024 at Parc des Expositions de Paris-Nord Villepinte, the Korean Pavilion, hosted by the Korea Agro-Fisheries & Food Trade Corporation (aT), will feature 76 innovative Korean companies. These businesses will present a wide variety of agricultural and food products aimed at international buyers seeking sustainable and health-conscious options.
Located across Hall 4 (Stand 4 L120) and Hall 7 (Stand 7 K259), the Pavilion will display a wide selection of products, including traditional Korean items and modern innovations such as fermented sauces, Kimchi, noodles, ready meals, drinks, Ginseng, and vegan food offerings, reflecting the rising global demand for plant-based foods.
Korean Food’s Popularity Rising in Europe
Korean food is steadily growing in popularity across Europe, recognised for its balance of health benefits and bold flavours. Retailers such as Carrefour and Monoprix now carry a wide range of Korean food products, and SIAL Paris offers the perfect opportunity to experience this culinary trend firsthand. Visitors will be able to connect with producers, sample the products, and build valuable business relationships.
As more consumers embrace plant-based diets in Europe, Korean cuisine’s versatility and flavourful options continue to find favour with chefs and food lovers across the continent.
Highlighting Korean Culinary Diversity
Ms. Nam Sanghui, Director of aT Center Paris, stated: “We are excited to reflect the true diversity of Korean products in SIAL Paris 2024. Our goal is to engage with those searching for innovative, health-conscious food options, and the Pavilion is the perfect place to discover the latest trends in Korean cuisine.”
Marking its 60th year as the world’s leading food innovation exhibition, SIAL Paris is set to attract 285,000 visitors from 200 countries. The event offers Korean companies a valuable platform to showcase their products to a global audience.