Right now, many investors are turning to gold, believing it to be a safe haven amid global uncertainty and volatile stock markets. President Trump’s tariffs and U-turns have shaken the markets in recent weeks but, at the same time, gold prices have risen to record highs, from around £1,620 per ounce in early 2024 to more than £2,400 in April 2025.
The recent surge in gold’s price reflects increased demand from investors seeking stability amid global uncertainty. Historically, gold tends to attract attention in times of market stress — whether that’s due to inflation, currency concerns, or geopolitical risk — and that’s exactly what we’re seeing now.
Rather than a speculative play, gold is often seen as a long-term store of value. It doesn’t yield interest, but for many, it offers reassurance during volatile periods. Whether it’s ‘wise’ to invest now really depends on individual objectives and risk appetite, but clearly gold is once again playing a central role in portfolio diversification strategies.
In terms of access, it’s never been easier. Many investors choose to buy physical gold online — in the form of coins or bars — from trusted dealers. These can be delivered or professionally stored. The key is transparency, pricing, and trust: knowing where your gold is, and that you can sell it back when needed. That’s what most people want.
Gold isn’t a get-rich-quick asset. It’s about wealth preservation over time. And in the UK, certain gold coins such as the Britannia or the Sovereign are not only VAT free but also exempt from Capital Gains Tax — which is a huge benefit for private investors.
Gold isn’t a magic bullet, but for those looking for stability, it’s got a great track record of providing exactly that for more than 2,000 years.
