BridgerPay, a trusted global payments operations platform, has introduced Hands In’s split payments feature as part of its payment optimisation services. This addition enables their wide network of merchants to split payments across multiple cards and individuals directly within online checkouts.
Multi Card payments
With the new Multi Card payments option, BridgerPay merchants can allow customers to divide their payment across two or more cards, eliminating credit limit restrictions and increasing the likelihood of successful transactions. Customers can select this option during checkout or use it as a cart recovery feature. By offering split payment options, merchants can improve their payment processes, leading to fewer abandoned carts and failed payments. The impressive 92.5% conversion rate of Multi Card payments highlights the effectiveness of this solution.
Group Payments
With Hands In’s Group Payments, groups of up to ten people can split the payment at checkout – in customisable amounts – so no one needs to front the whole bill on their card (or chase their friends or family for money owed to them). Individuals can pay by QR code, payment link, text, or email – creating a flexible, convenient, and memorable payment experience that promotes customer loyalty. The benefits for merchants are extensive – including higher transaction values, more customer profiles, less failed payments due to insufficient funds, an 86% conversion rate, and increased customer satisfaction (and retention). Group Payments is also emerging as an excellent method of customer acquisition, with one merchant adding 10,000 new customers through the Group Payments solution.
Decline recovery with split payments
Decline recovery is crucial for businesses needing to recover failed transactions due to insufficient funds. This is a feature that creates a seamless customer experience and reduces the impact of failed payments on revenue, by allowing Hands In split payment solutions to be selected at the point of a payment decline. Bridger Pay’s solution, Retry, also recovers payments that failed due to technical reasons at the point of decline – and Hands In’s solutions recover failed transactions due to insufficient funds and credit limits. Decline Recovery means that BridgerPay merchants have complete confidence that, whatever the cause of the failed payment, BridgerPay has the capabilities to recover it. This is vital for business success, as failed payments cost the global economy $118.5billion per year, so decline recovery has a transformative impact on businesses’ bottom-lines. With Hands In’s Decline Recovery, merchants are recovering 1 in 10 of every failed payment.
The impact of customer-centric payment options on increasing revenue
For BridgerPay, Hands In’s split payments are a crucial part of their Paytech ecosystem, allowing merchants to stay ahead of mounting customer expectations.
Matthew Boundy, PSP Partnership Manager from BridgerPay, elaborates on the competitive advantage their partnership with Hands In will give them:
“At BridgerPay, we’re passionate about building an ecosystem of flexible, customer-centric payment solutions. Partnering with Hands In aligns with our mission to deliver forward-thinking options, like split payments, that empower clients—particularly in travel and hospitality—to meet diverse customer needs. We’re excited to add Hands In to our network, adding checkout options to boost customer satisfaction, conversion rates, and revenue.”
Regarding the partnership with BridgerPay, Samuel Flynn, founder and CEO of Hands In had this to say:
“Joining forces with BridgerPay is an exciting milestone for Hands In, as we’re able to support their merchants to reduce the financial impact that failed payments have on their business. We’re delighted to announce that we will be going live with our first BridgerPay merchant, Sports Events 365, in December 2024. We’re looking forward to seeing the transformative effect that our solutions will have on Sports Events 365’s incremental revenue – and then seeing this extend to other BridgerPay merchants too.”
